Single-location practice · 6 chairs · prior agency for 18 months
The challenge
The previous agency had been running broad-match keywords and a generic "We're the best dentist in Virginia" landing page. CPCs were climbing. Search query reports showed half the spend was going to one-off curiosity queries — "how much does an implant cost," "are implants safe," "implant alternatives." Quality leads were rare. The practice owner described it as "lighting money on fire."
Our approach
Added 240+ negatives in week one, killed broad match, refocused on procedure-intent terms ("implant consultation [city]", "tooth replacement options").
Replaced the generic site landing page with a single-page consult booker built around implant patient pain points (missing tooth, ill-fitting denture, aesthetic concern). Added before/after gallery + cost transparency.
Every phone call recorded and graded by intent. Bad calls → fed back into negative keywords. Good calls → mapped to which ad triggered them.
The outcome
By month two, the practice was booking three times the consults at half the cost. The owner stopped checking the dashboard daily because she trusted the system. We've maintained those numbers for 14 months running.
Booked implant consults per month · first 6 months
"Within 60 days we'd booked more implant consults than the previous agency delivered in a year. They listen, they fix things fast, and they tell us what's actually working. We finally have a marketing partner that knows dental."
Could we do this for you?
We'll tell you straight whether your account has $20k+ of leakage. No pitch, no obligation.
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