1,403 new patient leads in 6 months, at $19.34 each.
Shifted budget to mobile and the searches that drive calls — then kept expanding and testing as the leads scaled.
1,165 new patient leads in 6 months, at $23.61 each.
Pushed spend to mobile to catch patients the moment they searched, where a fast answer wins the call.
413 new patient leads in 6 months, at $27.04 each.
Built tightly targeted implant ad groups and kept optimising by device and audience — for years, not weeks.
380 new patient leads in 6 months, at $34.60 each.
Focused spend on the converting terms and devices, then let smart bid rules and scripts do the heavy lifting.
201 new patient leads in 6 months, at $30.17 each.
Launched on proven implant keywords and tuned fast by demographic and device to drive the cost down.
162 new patient leads in 6 months, at about $55 each.
Cut the tyre-kickers, counted phone calls as the real result, and beat the goal every month.
| Month | Conversion rate |
|---|---|
| Month 1 | 18.67% |
| Month 2 | 13.30% |
| Month 3 | 13.50% |
| Month 4 | 15.02% |
| Month 5 | 12.45% |
Goal: 10% - beaten every month.
84 new patient leads in 6 months, at $65.83 each.
Bid up the best-performing devices and the suburbs with the strongest leads, easing off the rest.
79 new patient leads in 6 months, at $63.36 each.
Grouped the keywords tightly and backed them with a proven bid strategy and tight budget control.
29 new patient leads in 90 days, at CAD 23 each.
Cut the wasted searches, tuned bids by device, location and time, and tested fresh ad copy.
17 new patient leads in 60 days, at $89.83 each.
Built campaigns around local implant and denture searches, then tuned the ads and bids to stay under goal.
We cut cost per lead 75% in 60 days.
Cut the wasted spend, lifted the ad click-through, and drove the cost per lead down month over month.
| Metric | First 30 days | Recent 30 days |
|---|---|---|
| Cost per lead | $107.36 | $35.00 |
| Conversion rate | 9% | 16% |
| Clicks | 77 | 132 |
| Impressions | 3,289 | 24,275 |
| Search CTR | 3.7% | 5.82% |
A 75% drop in cost per lead inside two months.
Cost per lead under $25 — less than half the goal.
Built on a proven structure and followed patients to mobile, holding the cost to less than half the goal.
| Month | Cost per lead |
|---|---|
| Month 1 | $18 |
| Month 2 | $30 |
| Month 3 | $24 |
| Month 4 | $31 |
| Month 5 | $18 |
| Month 6 | $30 |
Goal: $66 - beaten every month.
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